We are all addicted to our various screens, going to the movies is a popular pastime throughout the world and advertising on television has always been used to sell product. Now our industry has a powerful new medium - the video as source for educating, entertaining and selling product.
Midwest Living designed a kitchen and bath for empty nesters for last year's NKBA show that featured a variety of finishes and materials. Neither the magazine nor the space itself is as effective as the designer telling the story in the video that is featured on the Kohler site. This informative story-telling is much more effective than a straight-forward sales pitch.
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