In a recent conversation with several real estate agents, they reported that the luxury market for homes remains strong, but affordable homes continue languishing on the market.
"Beauty in Virtue" is timely with its update on how the luxury market appeals to their customer base. After a tough economic climate for all in 2009, luxury goods purveyors are starting to remember who they are and what they stand for other than blatant consumerism. They make their customers feel good by setting them apart with their products but reduce the guilt of luxury spending by allowing them to "give back." Particularly the venerable patrician brands understand that it is their "duty" to give back and encourage the same in their customers.
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