WHO WON? Campbell's Soup / Project Runway

The blogosphere has just begun to have their fun with the coupling of Campbell's Soup and Project Runway. As entertainment goes, I miss the full body tattoo's, fierceness and great designs of previous year's show. But enough about that, I want to look at how the episode fared as a branding experience for the folks in NJ.

Sad to say, as this is Superbowl weekend, the Campbell's Soup ad was the best part of the show. (Campbell's soup +1, Project Runway -1)

Do corporate marketing types ever know when to stop? Was simple product placement not enough? Sorry, demanding that the designers incorporate the tacky Campbell's Soup fabric into their designs was in no way reminiscent of Andy Warhol. I hate to be snarky myself here, but does being headquartered in NJ automatically make one tacky and tasteless. (Campbell's soup -1)

And now we know, designers only know how to design for size "0" 18 year-olds. No wonder the fashion industry is in trouble. We "normal" size woman can't find anything flattering because no one knows how to design for us. (Project Runway -1)

All that hype about hearts, and Campbell's Soups did nothing but remind me that Campbell's soup tastes no better than it ever did and is still as salty.(Campbell's soup -1)

Despite some bloggers taking offense, the coupling of the Heart Association, Cambell's Soup and Project Runway was a winning move for all involved . (Campbell's soup +1, Project Runway +1, Heart Association +1)

And the only winner - the American Heart Association's "Go Red for Women" campaign, with the support of Project Runway and Campbell's.