Obviously with intent to shock, Alexander McQueen sent his Spring 2010 fashions down the runway with models in hoofs and hair contorted into antlers as complements to the skimpy dresses fashioned of shimmery reptilian prints. According to the designer, the look was to appear optimistically futuristic, but to me it was oddly ugly and depressing. As expected, the fashion press gushed over the hideous looks, the emperor's nakedness would have been an improvement. The youtube followers were admiring as well. Much more interesting were the comments on the Huffington Post, they were realistic and in line with what I would expect.
This is where the fun begins, the uncomplimentary Huffington Post comment pages (all 5 of them) were full of ads for Alexander McQueen products. This would never happen in the mainstream press - they serve only to compliment their current or future advertisers - snarkiness when allowed is only allowed as comic relief. On the internet, no one knows the difference - so there is both advertising revenue and straightforward public opinion. What a fun concept, but will it last?
But, it is the presentation that is so spectacular here and will be influential across all product marketing that has even a whiff of fashion attached to it. This was truly (what we called in the sixties) a happening the day it was put on and continues to be that on the internet both with commentary and without.
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