Friday, June 29, 2007

Happy 4th of July


Tide's ad for bleach alternative is spot on. (if you will pardon the pun) This reminds us what advertising at its best looks like - Tide's spot is a timely valentine to our culture that is highly relevant to the product. Too much of today's ads seem to be self-referential odes to the agencies and their employees - yes, agencies can create little gems and still serve their clients. Take a look at "Our Colors" - it's a great piece of advertising!