The lovable geeks at Google win the ad Superbowl with their simple, charming and timeless story. At a time when all the fake science on "global warming is coming to light, the ever-so earnest Germans are ever-so tone deaf with their "green" Audi ad. Culture matters, and the Superbowl is about fun and escape from our everyday woes - no one wants to be reminded about the "plastic bag police" in the middle of their relaxation time. So another year has closed on the most innovative advertising that we will probably see all year. The men in skivvies amused, but really! ...And it wouldn't be the Superbowl without the heartwarming Clydesdale team or the crowd-sourced Doritos ads.
At the end of the day, what we remember most are the stories that engage and entertain us; in the time of global commerce, some stories are universal but getting the local culture right matters more than ever before.
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