It is the new year, and after being reminded of Massimo Vignelli, I am taking the time to revisit with all the people that have had an impact on my own thinking in the past.
One of those people is Kevin Roberts, the CEO of Saatchi & Saatchi. I heard him speak about his company's "Lovemarks" at a branding conference a few year's ago. He had his finger on the pulse of the consumer then, as he does now in an interview about his current thinking. He especially understands our "relationships" and the ever expanding one that we have with our family of screens.
What is most important is how he see sustainability, not as a grand expensive government-run scheme, but something that each of us can embrace by doing one thing at a time. He introduces Saachi's latest campaign DOT - do one thing in this short interview which introduces Kevin Roberts sensible and down-to-earth approach to creating a "better world."
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