Yes, as a photographer, I admit to being biased, despite that - I find that the Thonet 150th Anniversary photography contest is a brilliant stroke of marketing. Thonet created both a focus on their most famous product and engaged their customers at the same time. This is crowd-sourcing at its best.
As an icon, the design community is well aware of the "Thonet chair," yet everyone can use an occasional memory jog and this contest does the trick. Each of the winning photographs of this classic chair is nothing short of charming - as daily hectic life becomes more and more devoid of that quality, we enjoy the little snippets of charm that we find and happily remember.
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