Sherwin-Williams top-ranked brand

The interior finish world is a wide-reaching but fragmented industry, so it was fascinating to see one of our own in the Interbrand top 50 leading brands. Sherwin Williams came in at # 28, which is quite a feat during the recent economic downturn, but paint is a quick and inexpensive pick-up for any interior space.

Ranking were based on:

• financial performance
• consumer brand preference surveys and
  
• brand strength

As a follower of interior finishes in the marketplace, I have been continuously impressed by Sherwin Williams targeted marketing to the design trade. Their "Color Snap®" app were one of the first iphone apps in the industry.They achieved this rating as a singular product with their biggest competitors being mass merchants Home Depot at #4 and Lowe's at #12. In today's market, all the major paint companies make amazing marketing efforts, but congratulations goes to Sherwin-Williams for showing up so high on the Interbrand list.