The headline in yesterday's Wall Street Journal reads: Ditching Designers to Sell the Clothes. They report that some fashion houses, like Diesel, are dispensing with the idea of a single designer creating product lines and handing more design with anonymous teams. Mr. Rosso, the head of Diesel, believes his brands need trend-spotters more than someone who can craft a hemline. After all, clothes must sell after the runway show is over.
Martha Steward took a hit with her behavior, but the economy helped her recover. Tiger Woods will not be as lucky - it seems the era of celebrity is winding down from the boom times. Kim Yu-Na, the ice skating princess, deserves every bit of her celebrity, but I was fascinated that the designer of her exquisite gold medal-winning costume was no where to be found. It seems she is one of the unsung designers of a Montreal maker of ice skating outfits. It was a full week after the gold medal skate that Josiane Lamond's name even appeared on the internet.
I keep sensing the need for a renewed focus on traditional sales techniques in the marketplace, rather than hoping that an association with celebrity will do the job for you.
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