Creators of products do read trend reports, but as a product development consultant, I know that few sit around and say to themselves - "What can we do that is trendy." We all absorb the reports, but what is more important is that we absorb the zeitgeist that manifests in the greater culture.
I called one of the trends in my report HYPER-AUTHENTIC and this trend obviously follows across product categories. Being authentic to a vision, a concept or the greater culture is truly critical to success these days. The movie "The Green Zone" manifests that trend well by hiring real solders to play the movie roles. Other than for documentaries and extras, hiring non-actors is an entirely new idea that truly fits the zeitgeist and the reviews reward the second highest grossing film in the recent time period with this important label: AUTHENTIC.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment