Wal-Mart envy

The marketers of the world should be watching every Wal-Mart move instead of trashing the company. Could it be that too many marketers are out of touch with the real world? Take a look at Tim Manners (Author of the book RELEVANCE) survey of his readers on their "relationship" with Wal-Mart. He is taken aback by the results and asks his readers for their response. The replies are for the most part nuanced and acknowledge the fact that marketers had something to learn from Wal-Mart especially since many sell to Wal-Mart. The "Management IQ blog on Business Week picked up the information, but their readers' shout-backs were vitriolic at best.

Opinions on the internet both inform and "expose."