Designed with the consumer in mind, Sherwin Williams has a fun new interactive tool called "The Color of Inspiration." Even if not totally satisfying, it is a start to the conversation of selecting colors for the home. It only lets you pick one color from a photograph that "inspires" you and picks the rest of the palette for you. Not for those who expect subtlety, but entertaining non the less. I put an entry under "chimera" and will see once it is on line, if it lets me create more palettes with the picture in the "community" part of the program.
Looks like the right way to use the internet and a smart way to engage the customer who is looking for color suggestions and actually send them to the store for the promoted product.
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