What do Tom's of Maine. Burt's Bees, Ben and Jerry's and Stonyfield Farm have in common? Yes, the companies were all founded in New England, but an article in brandchannel.com finds that they also share a decidedly New England world-view or more specifically a view of nature as articulated by Emerson and Thoreau. Professor Jane E. Rosecrans of Virginia’s J. Sargeant Reynolds Community College notes that the green values championed by the afore-mentioned brands echo many of the ideals that were advanced in New England in the mid-nineteenth century by these Transcendentalist writers. If you want to continue to appeal to Boomers keep these writers' values in mind- especially in these "green" times. Thoreau was a cultural icon for those that came of age throughout the 60's, and like the music of one's youth, the ideals of poetry stay with a generation throughout life. (Never mind the obesity crisis, even a spoonfull of Ben and Jerry's is akin to the heaven Thoreau found in nature to me.)
No comments:
Post a Comment