Story is your differentiator

Today, consumer expect both great aesthetics and excellent quality from your products- so neither can be counted on to separate you from your competitors. In the light of strong product offering, story and brand have become more important, that is why I created a presentation for Coverings in 2009 entitled "What is your Story?" Recently I came across an interesting white paper that reinforces the need for an authentic story to support your business and brand in today's marketplace: Authentic Brands Live Their Story! Does Yours?