Turn Color into Poetry

Color is playful! Color is fun! Color is profound? Paint manufacturers all offer infinite color on demand in a mostly commodity item, but each as found a creative way to engage those that arrive at their website. This is Benjamin Moore's entry into the paint wars, and it is charming for the wordsmiths among us. Turn one of the selected words into your favorite color and leave your thoughts on the word and color combination behind for posterity. Consumer engagement at its best.