TheDieline, which bills itself as the #1 packaging design website, features a story of the history of Crayola's packaging. I guess that I am not alone with my obsession over my boxes of Crayola's, is it nostalgia or just simply great branding over the continued lifetime of a product? Since Hallmark purchased the company, they have great presence on mass merchandisher shelves.Friday, June 12, 2009
Long Live Crayola
TheDieline, which bills itself as the #1 packaging design website, features a story of the history of Crayola's packaging. I guess that I am not alone with my obsession over my boxes of Crayola's, is it nostalgia or just simply great branding over the continued lifetime of a product? Since Hallmark purchased the company, they have great presence on mass merchandisher shelves.
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