Thursday, July 10, 2008

Disney Innoventions Dream Home goes retrograde

David Rakoff puts it so well in his piece on Disney's new Innoventions Dream Home in the NY Times:
"...Art Nouveau and Arts and Crafts styles, all wood, warm earth tones and nailed-down knickknacks — a mildly hopeful and unthreatening place. One like today, only better. The future, such as it is, is hidden in the wiring behind the walls."

Yes, the new "idea house" is aspirational only in the McMansion sense, but the optimism of the 1957 "Future House" is missing. The images of the "Innovations Dream Home" have an insular bunker mentality about them. The company appears to be stuck in their successful past, rather than shooting for the stars in the idea world, as Walt Disney would have done.

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