Louis Vuitton Staircase

This is the most recent of the dozen videos on youtube of the staircase at Louis Vuitton in Rome. Light is now as much "material" in design and architecture as more traditional surfaces. Viral marketing is becoming an important part of every business segment and content is an important part. (None of the dozen image sequences on youtube are the same images.) LV's viral store design is no surprise, as they have relied on the viral marketing of their logo from the very beginnings of their business.