The LIGHT of Art Basel Miami and Design Miami

I still can't get my head on everything that went on at these shows, other than it was all fabulous. For a marketer, the age-old question prevailed: Does life imitate art or does art imitate life. The best that I can ascertain from my days in Miami is that "art" has to be watched because, often unknowingly "art" is first with the perception and expression of what is happening in the culture. Photography is an immediate art and is often first with the impressions of what is important in the culture. Lynn Bianchi's photographs shown by the Joel Soroka Gallery, besides being gorgeous, made some important points:

• Light becomes the object, rather than as a way to light other objects, just as we are seeing light as material in the built environment.
  
• The booth showed only her body of work, this singular focus conveyed a much more powerful presence than displays of various artists in many of the booths.

Marketers are so often tempted to "show it all," often loosing impact, again proving the power of editing.