Friday, February 27, 2009

How the Zaha Hadid look arrived

Now that the "Zaha Hadid look" has become a part of the American design vocabulary, I dug through my image file to find how the look became a part of our language. Despite the fact the we don't have any of her buildings in the US, the New York Armani store staircase mentioned several entries ago shows how her influence is being expressed. In 2006, she designed a "Futuristic Kitchen" in conjunction with Corian® for the Milan Furniture Fair in April. At the end of that year she was the first woman to be honored with the most prestigious prize in architecture - the Pritzker Award. In 2007 she showed a collection of tables at Art Basel Miami in her signature shapes. With the Pritzker comes the status of starchitect and she has build for major clients in Europe such as Vitra and BMW.

Corian® Europe has an uncanny way of picking winners, the following year they worked with Jean Nouvel for the Milan Fair and he later that year also won the Pritzker.
Architecture and design are truly global arts and as both companies and media are global, both European and Asian influences will continue to be felt
, however the time span of influence to implementation will continue to be as unpredictable as ever.

No comments: