Superbowl score upset, ad response predictable

It is amazing how similar the responses to the Superbowl ads were across age, gender and income on the US TODAY admeter. I don't know how long this page will remain online, but the responses show, current wisdom aside, that there is still a consistent mass-market. Year after year, we love animals: Budweiser's Clydesdale ad, Sobe LifeWater's lizards yet were easily bored by 30 seconds of Gatorade's water-drinking black lab. The top four top admeter scores were all animals. And there was only one response that differed markedly by gender, scoring 23 of 55 - men loved the Victoria's Secret ad and women "not so much." Four lessons from Superbowl 42:

1. The mass-market is alive and well.
2. It is critical to keep the real customer firmly in sight when promoting a product
   
3. Animals with stories that entertain engage!
4. The internet offers a solid afterlife for the ad dollars spent at the Superbowl.