Adidas shows attitude with their new marketing campaign, who wouldn't want to shop in their new store concept? Is Germany the new go-to country for the new marketing? Adidas will reformat some of its 80 worldwide stores into Originals, an "atelier" concept, allowing visitors to design their own shoes and send pictures and videos to a large wall within the store. They are also collaborating with hip jeansmaker Diesel in time for New York Fashion week.
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