It has been fascinating to follow the blog of the couple building a house in Florida in the New York Times. The couple has just begun to think about the selection process and are already overwhelmed before they even begin. "As soon as I saw the Kraftmaid cabinet display my confusion got worse. Several years ago I renovated a kitchen, but I don’t remember having to make so many choices." The Internet gives us insight into the mind of the consumer, as never before possible.
If you involved with home furnishing finishes - whether for a starter home, a luxury upgrade or anywhere in between, read the initial posting in this blog as a reminder of how important it is to edit your product offering for the particular market segment to which you are appealing. Keep in mind that consumers will long remember the buying experience - it becomes a part of every product - it becomes a story to be shared over and over - just as the story in the New York Times blog will be shared.
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