Wednesday, September 22, 2010

Conversation or noise?

I just attended a informative presentation on "social media" at the Boston Design Center given by the VP of Marketing for Kravet. (Kravet blog) Design fabric houses live in an extremely competitive environment, so I understand their engagement with social media; they are large enough to have a dedicated social media specialist on staff. While, as a blogger, I fully understand that social media is here is stay and will continue to be a more and more important part of every business conversation, I am not sure where the conversation begins and the noise ends. At this point, I perceive Twitter as noise . . . I truly don't get it . . . but the presenter and the panel of young designers spoke it its effectiveness. I suspect we are dealing with a generation gap here.

What is important, no matter who your customer, is not to let a conversation go on about you without you. So, if you are being talked about, be sure to get in on the conversation.


What I can report is the the doyenne's of the profession seated in the front row as well as the "young turks" were all dressed entirely in black. I have been going to this Design Center regularly since it opened and have never seen such a sea of black on the design community in Boston. (New York, always) Is this recession Black? I suspect I am reading this correctly, and that it means continued a traditional color palette in all things home furnishings as well.

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