Friday, July 16, 2010

Opportunity for Surfaces?

In the 80's jetted tubs were all the rage, according to an article in the UK newspaper, the Telegraph, not so much these days. This leaves opportunities for products designed for shower areas. However, in the new age of luxury, everyone has to compete with Apple and Sony for the consumer dollar according to an article in USA Today. (I would add some other names like Samsung and Toshiba to that short list.) As we all become even more addicted to our electronics, the available dollars are going to those products. We would rather escape into these products and the virtual worlds rather than worry about our physical surroundings. It will take targeted marketing efforts to focus consumers attention back to their living environments and away from the virtual realm.

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