Thursday, July 23, 2009

Polaroid SX-70 advert

In 1972, Polaroid introduced the SX-70 camera with this aesthetically striking ad. IMHO, neither the ad nor the art images shown are dated. Only the voice, reminiscent of the "Twilight Zone," gives it away. In the last few years, advertising has been so trendy that you could easily date it within a six month period. I wonder whether it is time to bring back "classic" aesthetics to marketing, or is time just moving too fast?

No comments: