USA Today regularly gets the zeitgeist right. An article entitled "Retailers widen options, including more modest clothes" says we are covering up more because we want more versatility and longevity from our fashions.
The article features a group called PureFashion.com, a group of teen models. Founded by Brenda Sharman in 2006, she "already knew public sentiment was starting to lean in favor of her modesty mission. However, she didn't think there would be much concern about low necklines and high hemlines in a time of staggering economic pressure and spiraling unemployment. But now, she believes the economy has become a boon."
It will be interesting to watch to see if the new modesty has a relative impact on the bottom line of such retailers as Aberchrombie and Fitch or whether the retailer will change its emphasis in response to the trends.
No comments:
Post a Comment