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Back to the Future
On a recent trip to the New Mexico desert, I realized that my original blog posting contains all the seeds of success for selling materials for the built environment both interior and exterior. The houses that are "one" with the desert floor make for stunning architecture. And...the graffiti strewn landscape seen throughout the area is not art! Why make your customers slog through hundreds of product choices when a much smaller selection may be appropriate for your marketplace. Remember that manufacturers create products to satisfy the entire marketplace, which is now often global in scope. For your local palette- go out and get your hands dirty, scoop up the local soil and vegetation before creating your marketing materials. Benjamin Moore paints has offered a collection called America's Colors for years. This palette will help you find your regional colors without even getting your hands dirty.
- Continue to look to nature for inspiration.
- Edit choices in a customer-centric manner.
- Make it local!
On a recent trip to the New Mexico desert, I realized that my original blog posting contains all the seeds of success for selling materials for the built environment both interior and exterior. The houses that are "one" with the desert floor make for stunning architecture. And...the graffiti strewn landscape seen throughout the area is not art! Why make your customers slog through hundreds of product choices when a much smaller selection may be appropriate for your marketplace. Remember that manufacturers create products to satisfy the entire marketplace, which is now often global in scope. For your local palette- go out and get your hands dirty, scoop up the local soil and vegetation before creating your marketing materials. Benjamin Moore paints has offered a collection called America's Colors for years. This palette will help you find your regional colors without even getting your hands dirty.
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