Interest in "who wore what" is rivaling interest in "who won what" at the awards ceremonies these days. The biggest lesson for marketers from the recent Oscar's is the "memorability" factor. Who will remember Helen Mirren's gorgeous dress several weeks from now? Who can forget the hideous thing that Jennifer Hudson wore over her dress or the Nicole Kidman's entrance in that stunning red sheath?
Yes, subtle still sells, and bad design is especially memorable. Jennifer Hudson's talent will outshine her outfit, but a badly designed product doesn't have that advantage. So, if you want to stand out from the crowd, if you want your products or interiors to be noticed and remembered, go for contrast!
(If you want to refresh your memory, E Online will probably show those gowns longer than any other link.)
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