Friday, January 21, 2011

Revolution or Evolution in the New Year?

Trends often change so subtly, as to be barely perceptible. Much has changed in the global culture in the past year, and as I sit inside during yet another snowstorm, I started asking myself - have last years ideas evolved enough at this point to change direction? I reviewed what I had written as important parts of the ideas inherent in hyper-authenticity and found them to be viable into the new year:
  • True to Origins and Self
  • True to Culture
  • True to Form
  • Larger than Life
  • Made by Hand
  • Sustainable
  • Raw and unaltered
  • Reclaimed, Recycled
What I realized is that the vast cultural changes actually create less changes in trends - people tend to stay with the tried and true as cultural changes swirl madly around them. So, the authentic and classic trends bring a sense of security and are actually reinforced by the massive cultural swings we have been experiencing. Any changes throughout this year will be evolutionary rather than revolutionary. The ipad may be revolutionary, but what we use it for are tried and true tasks. Just take a look at this article about David Hockney making art on his ipad.

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