Young designers embrace the blogosphere according to an article on Reuters: "the blogosphere offers a voice to new opinions and a platform for the start-up brands themselves." Traditional fashion houses are following, but they are not used to listening to the consumer directly, preferring the conversation with buyers - fashion insiders.
The direct and unfiltered conversation with the end-user should be welcomed by manufacturers and retailers in every industry. The key will be interpreting the information, staying open-minded and bringing creativity to the process of making it useful.
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