"You don't need fashion, but poetry"

Ludovica and Roberto Palomba, Palomba Serafini Associati are interviewed by Alice Liao in Kitchen and Bath Business in the March 2008 issue. They discuss their inspirations and articulate their design philosophy which explains the beauty of the products that they produce. "Our work combines a contemporary vision of society and users' needs with an extensive knowledge of the historical and cultural roots of design, producing results that blend the past with the future." Poetic objects require more flourishes, but their radiator design for Tubes Radiatori is simply the essence of elegance - . In their interview they remind us: "To complicate is easy, to simplify is hard."