
Freud touched on the topic over a century ago: “Neurosis is the inability to tolerate ambiguity.” Does art help us cope with the times? Taking up art appreciation certainly beats taking tranquilizers or hours on the couch. So, ambiguity is one of those topics best left to the arts community, rather than to marketers. Although the photographer Michael Prince shows how marketing may tap into this trend through blurring in this photo shown in Miami by the David Gallery . His photo called Push forces the viewer to focus on the topic at hand in an almost ethereal way.
In the built environment this blurring trend will lead to more subtle and less defined transitions from one surface to another for the moment. Like every other fashion cycle, this blurring will eventually lead to a new (as yet undetermined) FOCUS. Stay tuned.
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