Apple stores have become an icon of an era - according to a recent New York Times article: Inside Apple Stores, a Certain Aura Enchants the Faithful. Design IS the differentiator, in the case of the Apple Store - design of the product, design of the interior and most important of all - design of the EXPERIENCE. Two days after Christmas, I was in a "lifestyle center," I didn't even have to stand in line for an exchange, but the Apple store next door was hopping. And don't underestimate the design of the graphics - the iPod product poster explained the different types at a glance. There isn't a better example of an edited product selection at retail and it is highly successful and profitable for Apple - they generate sales an unheard of $4,000 per square foot in their stores with revenue increases of 42% from 4th quarter 2006 to 2007 according to the article.
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