Tide's ad for bleach alternative is spot on. (if you will pardon the pun) This reminds us what advertising at its best looks like - Tide's spot is a timely valentine to our culture that is highly relevant to the product. Too much of today's ads seem to be self-referential odes to the agencies and their employees - yes, agencies can create little gems and still serve their clients. Take a look at "Our Colors" - it's a great piece of advertising!
