The consumer and his brain

Last year it was orange juice cartons, this year it was The Gap's new logo that laid a total goose egg with both the graphic arts community and consumers. There was much discussion and analysis over the proposed but never implemented new logo, with my favorite being the "New Scientist's" discussion of the neurological best practices that Gap broke with their new design. I only wish I could have been as articulate as this article or had these facts available when first seeing a new - which could only be described as awkward - logo a previous employer did implement many eons ago.

Color WOW

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

If either color or photography fascinate you as much as they do me and you have a deep pockets promotional budget, then this video explaining Canon's new ad campaign will interest you. Delight in color is universal, and our neutral interior spaces, no doubt, are largely influenced by the prolific colors available in our media and devices. Everything that I see, points to this as a continuing trend. Without question, the challenge for finishes is to both stay neutral and be interesting enough to engage the design community and consumer.